Motivation in the Workplace Essay Example | Topics and Well Written Essays - 2000 words - 1

Motivation in the Workplace - Essay Example However, it is the role of the business owner to initiate motivation as a means to attain business or corporate goals. Motivation therefore is the impetus or force that drives us to do things this is a result of our individual desires being met so that people have the drive and inspiration to complete the task. These requirements vary from an individual to individual because everybody has their personal needs to motivate themselves (Gary, 2009 p. 29). Depending on how well employees are motivated in the work place, it may determine the effort employees put in the work and thus, increase the standard of the output. Human motivation is an individual characteristic, and not one that fits all options. Most people perceive motivation in terms of high salary this is true because some employees in the work place will be motivated by high salary. However, the wrong reason is that it does meet or satisfy others. This endorses the statement that human motivation is an individual characteristic , and not a one fits all options. The idea of motivation is very essential in business in that it has an effect on the output of business since it concerns quality and quantity. For instance, a business depends heavily on the efficiency of production employees to make sure that goods are produced in large numbers that satisfy the demand of the week. Therefore, if these employees lack motivation to manufacture the goods to meet the demands, then the business faces problems that led to disastrous results. Employee motivation has been listed by business researchers as a key contributor to increased productivity. Every effect or action is normally necessitated by some cause and this is no exceptional to employees’ performance in an organization. What drives people to work is very essential and related to the output of a particular organization. If the employees find satisfaction in the reason for their contribution in an organization, then the outcome of their efforts also improv es. Employees with good reasons to work or those motivated to work usually out perform their less motivated counterparts. Aspects listed as good or positive motivation that boost employees performance include, satisfaction as a contributor to an organization’s mission, job security, desire and room for career advancement, employees benefits and wages and enjoyment or passion for work (Bufford, 1990, p. 4). According to Douglas’ theory of motivation of x and y, people in any organization can be managed in two manner. The first way is the negative which he categorizes as x and the other way is the positive side which he categorized as y. Under the category of theory x, employees in the organization have inner dislike of work and that whenever possible, they tend to avoid work. Due to the fact that they hate working, it is the role of the managers and supervisors to force and threaten them with punishment in order to attain organizational goals. In addition, employees wou ld everything to avoid their responsibilities and do not like to be issued with directions to work (Hiriyappa, 2011, p. 59-61). This in turn can affect the business if the manager is not strict. Contrary to theory x, theory y states that mental or physical effort in the work place is as natural as play or rest. More so, it stresses that employees at work do exercise self control and direction if they are committed to

DIGITAL AND INTERACTIVE MARKETING Essay Example | Topics and Well Written Essays - 3750 words

DIGITAL AND INTERACTIVE MARKETING - Essay Example Company profile and concept Aviva plc is one of the world’s largest insurance companies. It has about 46000 employees and 28 countries. In UK the company’s strategy is to establish itself as a single global organization that is relatively quicker at fulfilling customer needs. And to support this strategy of theirs they needed a modern human capital management system. Later in 2010 Aviva introduced workday as a global solution to this concern. (Stobbart) Aviva has been a market leader in UK and was best known with its older name which was Norwich union. The company’s main spheres of operations are in Europe and although it offers general insurance and other financial services, it generates most of its revenues from pensions and life insurance. The marketing team of aviva takes care of its marketing and retention strategies, member benefit development for the health insurance business and product strategy. Aviva’s sales team looks after the development and d elivery of sales of aviva in its markets Issues with online presence When Aviva started to venture online it met different degrees of success. However some issues faced by the company with its online presence was because of the conservative nature of the insurance industry. There are quite a lot of technical issues that are becoming a problem. Also the complexity of all the technology involved in internet marketing has been very challenging for the company. Much of the technology used by Aviva is used to automate instead of changing already existing business processes. (Ward) The basic problem with the use of websites in internet marketing is that most of the times websites don’t appear in internet results for search words related to your business as a result of which your customers end up never having an access to your website. (Ashmore) In Aviva’s case Aviva has found online solutions for increasing its efficiency and to cut down on some paper work. These online solu tions mainly focus on the needs of financial advisers. This was launched by Aviva in the UK. (Staff) Developing online strategy using new tools understanding and definitions This solution is for advisors e-commerce platform that was launched in June 2009 and now provides to around 40 000 investors tax, product and technical support related information. (Mail) One of the new features added to the company now make the advisors capable of monitoring and switching funds online on more than about 1.6 million investment bonds, group, stakeholder and individual personal pensions New feature is e-documents which provide the advisors an access to electronic version of client correspondence. (Stobbart) The online funds switch solution also has some other features like now customer signatures are not required as the online services get hold of the entire customer’s information and removes the need for their signature every time a switch is needed. Moreover, the policy fund research tool lets the advisors know which funds are available to switch and an online compliance record of each switch is available. Lastly, a client confirmation letter is automatically issued for each client after every fund switch is done. (Publications) (Berthon) Now talking about the e- documents system, it gives to the advisors access